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The Welcome Score
The Welcome Score assesses guided or hosted outdoor experiences on five major elements made up of individual attributes essential for guests to feel welcome engaging in your experience.​
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The objective of the Welcome Score as a business metric is to identify key opportunities for outdoor recreation businesses to create a more welcoming experience for their guests - and a more profitable product.
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Scores range between 5 (the highest) to 1 and are assigned to individual experiences. A different You Are Welcome Here! badge would then be authorized for your use based on your score.
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Want to know your Welcome Score? Book an assessment below.
1
The Language Of Your Activity and Company
The language used to describe your business matters. If the terms used to describe what your business does and how guests are supposed to participate can only be known if they're highly engaged with your business or industry, your business is potentially excluding anyone who is not already engaged.
2
Specialized Gear & Equipment Required For Your Experience
How necessary is specialized gear & equipment in order for a guest to engage with your service? If a guest cannot reasonably participate or utilize your service without specialized gear (i.e. camping gear, climbing), does your business make it easy/convenient for that guest to get that gear?
3
Location Of Your Experience
We get it, that not all businesses can be conveniently located or have the infrastructure to make it accessible. However, what efforts are you making to make it easy for all types of guests to get to you?
4
Regulations & Procedures For Your Experience
Sometimes well-meaning rules (i.e. for everyone's safety) have the (intended or unintended) effect of excluding entire groups of people from participating.
5
Culture & Etiquette For Your Activity and Company
If a guest is not familiar with the language, gear & equipment, location and rules of your service, is it considered humorous or an inconvenience? When business leaders create a culture of respect, everyone benefits.
